Mom launches sweet business
Posted July 18, 2010 10:40 p.m. EDT
Updated July 21, 2010 9:32 a.m. EDT
After a career in the financial field, Korinne Seel had been a stay-at-home mom for four years when she turned her hobby into a business last fall.
Korinne, the mom of two young children, enjoys entertaining. But her real passion isn't the cooking that comes with entertaining, but the presentation. She pours over Martha Stewart magazines and reads plenty of blogs online.
She noticed that in bigger cites on the West and East Coasts, businesses were popping up creating high-end dessert tables. These aren't cakes and pies laid out buffet style, but custom-designed spreads with matching colors and themes featuring every kind of sweet you can imagine. Korinne tries to support other moms working from home by using their products in her work - from candy and cakes to paper and other items.
So Swank Sweets was born in October 2009. Korinne has created fancy tables for weddings, showers, birthdays and more.
Meet Korinne in this video and check out some of her work.