>>> YOU'RE WATCHING WRAL NEWS. >>> A CALL TO ACTION IS UNDERWAY ACROSS THE COUNTRY TO SUPPORT BLACK-OWNED BUSINESSES IN LIGHT OF THE RECENT PUSH FOR CHANGE IN RACIAL EQUALITY. WRAL LAURA LEVINE TALK TO EIGHT COUPLE IN DURHAM WHO RECEIVED OVERWHELMING SUPPORT. >> Reporter: MANY PEOPLE ARE SEARCHING FOR CONCRETE ACTION ON HOW TO MOVE FORWARD AND MAKE A DIFFERENCE WITH RACIAL AWARENESS. THE OWNERS OF BRIGHT BLACK CANDLE INTERMEC IS WITNESSING A DIRECT ACT OF UNITY IN THE MIDST OF IT ALL. , CREATING, LABELING, PACKAGING ORDERS TO SHIP. >> EVERY STEP HAS OUTPACED WHAT WE EXPECTED FOR OUR DEMAND. >> Reporter: TIFFANY AND DARIEL GRIFFEN ARE WORKING AROUND THE CLOCK SHEDDING LIGHT IN A UNIQUE WAY FOR THEIR DAUGHTER, MAYOR STEVE SCHEWEL, AND GENERATIONS TO COME. >> RACIAL DISPARITIES THAT COVID EXPOSED IN THE COUNTRY AND SYSTEMIC INJUSTICE, AND NOW I LOVE THE WORD REVOLUTION THAT'S OCCURRING. WE'RE CONSCIOUS THAT IT'S BEING SPARKED GLOBALLY. IT'S EXACTLY WHAT BRIGHT BLACK IS ABOUT. >> Reporter: MORE THAN JUST A CANDLEMAKING COMPANY, BRIGHT BLACK IS ABOUT EXPOSING THE WORLD TO POSITIVE, BRIGHT, REPRESENTATION OF BLACKNESS THERE IT'S LABELS AND DESIGNS. >> WHAT A BLESSING FOR US TO BE ABLE TO JUST, BY EXISTING AND SHARING OUR NARRATIVES AND OUR STORIES AND OUR LIVED EXPERIENCE, TO BE ABLE TO SPARK THAT TYPE OF YOU KNOW, TRANSFORMATION IN SOMEONE WHOSE BROWSING ON THE INTERNET. >> Reporter: IN THE MIDST OF TURMOIL, NATIONWIDE THE BRAND IS RECEIVING A SURGE IN SALES AND MESSAGES FROM PEOPLE ALL OVER, WANTING TO SUPPORT. >> THIS MONTH I DECIDED I'M GOING TO SPEND ALL MY MONEY ON BLACK-OWNED BUSINESSES OR ON BLACK-OWNED BRANDS JUST SO THAT I'M PUTTING MY MONEY WHERE MY MOUTH IS BECAUSE MY POCKETBOOK AND MY VALUES ARE ALIGNED. >> WE APPRECIATE THE SUPPORT, BUT WE KNOW WHAT'S HAPPENING NOW. >> Reporter: SHOWING A GREAT DEAL OF GRATITUDE, THE GRIFFONS