Chapel Hill mom creates innovative line of clothes for tween girls
Trying to find appropriate clothing for her tween daughter sent Shannon Tennyson to the drawing board.
Posted — UpdatedTrying to find appropriate clothing for her tween daughter sent Shannon Tennyson to the drawing board.
I checked in with Tennyson by email to learn more about her, CALZICO and her hopes for bringing high quality, fun and age appropriate clothes to tween girls. (A mission, as the mom of two girls, I fully support!).
Here's our Q&A:
The ideas that are coming to life at CALZICO started with informal conversations with my 10-year-old daughter, Callie, nearly a year ago. We kept coming back to the same question: Why couldn't we find reversible and convertible items for tween-age kids? We scoured and we sketched. Then together, we dove head first into the fashion industry to make a change for the better for tweens.
CALZICO’s first collection features six pieces for girls ages 6-14 that can be flipped and zipped, allowing tweens to create multiple looks. A skirt that converts into shorts and a jacket that can be worn four different ways are two great examples of what makes the CALZICO collection unique. The first collection features responsibly sourced textiles from South Africa, Australia, Indonesia, Canada and the United States and the collection will be cut and sewn in western North Carolina. We are working with a South African artist for our unique illustrations and celebrate world diversity by aligning with others who empower locally.
On Kickstarter, a "backer" agrees to back our project by purchasing an award (i.e. a CALZICO product) for future delivery when our production run is completed.
An important consideration in the construction of every CALZICO piece is how it will give tweens a boost of self-confidence. Each garment is designed to give the wearer the opportunity to make an independent decision about what they’re wearing and how they’re going to personalize it, encouraging them to develop a sense of identity and personal style. It also means we avoid skimp and sexy. Instead, we feature inspired global artwork. For example, one of our artwork tees reads "Kujiamini" which means confidence in the Swahili language.
Encouraging self-confidence and a sense of identity is an important consideration in the construction of every CALZICO piece. Each garment is created to provide tweens with choices.
GAM: What are your hopes for CALZICO?
Long term, we have lots of ideas! We want to grow our collection of convertible pieces, as well as add fall designs and select boy’s items.
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