WRAL News Poll: Survey of 900 NC adults shows voter trends for November election

The WRAL News Poll conducted in partnership with SurveyUSA had 900 North Carolina adults interviewed from Sept. 4 through Sept. 7.

Of the adults, 771 were registered to vote. Also, SurveyUSA determined 676 of the adults interviewed were likely to vote in the November general election.

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SurveyUSA conducted the research online using a sample of online adult panelists chosen randomly by New Orleans-based Lucid Holdings LLC.

"Twenty years ago, we were able to do this entirely on the telephone," said SurveyUSA President Ken Alper.

Also, people conducting the survey had the respondent pool weighted to the U.S. Census American Community Survey targets for gender, age, race, education, homeownership and to the recalled 2020 presidential vote.

Each poll question has a credibility interval of between 3-4.9 percentage points. A credibility interval is similar to margin of error but takes into account more factors and is considered by some pollsters to be a more accurate measurement of statistical certainty.

"A lot of it comes down to what we've done since the beginning when we first started doing this in the 1992 election, and that's writing really clear questions that aren't biased in any direction that don't slant results either intentionally, which would be awful, or almost as bad, accidentally, slanting the results one way or the other," Alper said. "We want to make sure our polling is as accurate as it can be."

Alper said SurveyUSA works with its vendors to make sure people taking the surveys are real people and reliable respondents.