Log in to WRAL.com with one click using your favorite social network:
OR
Log in using your WRAL.com account:



Wrong email/password combination.

Forgot password?

Register with WRAL.com using your favorite social network:
OR
Register for a WRAL.com account using our web form.

Login Options

2:20 a.m. • 2-11-12

Weather Forecast for Raleigh

  • Today: Mostly Cloudy.
    • Hi: 52° F
  • Sun: Clear.
    • Hi: 43° F
  • Mon: Mostly Cloudy.
    • Hi: 50° F

Other Locations

> 7 Day Forecast

Doppler Image

Marketplace Links

Social Links

Main Menu

Gas station owners not pumped about higher prices


e-mail print friendly
Pumping gas / gas pump generic
Pumping gas / gas pump generic

Record gas prices might mean record profits for oil companies, but gas station owners said those profits don't trickle down to the neighborhood pumps.

Credit card processing fees are eating into the thin profit margins at smaller stations, owners said, adding that they're losing money on every gallon they sell.

"You lose money anytime people use a credit card to pay for gas," station owner Steve Byers said. "People would be really shocked if they put $125 worth of gas in their SUVs on a credit card, when in fact we've lost money."

Credit card companies charge merchant fees in the form of a percentage of sales. Byers and other owners said the fees were more manageable when gasoline was around $2 or $2.50 a gallon, but the fees have soared along with gas prices in recent months.

Nationally, the average price for a gallon of regular gas on Monday was just under $3.98. In the Triangle, the average was about $3.92 a gallon.

According to a recent study, nearly two of every three U.S. drivers use credit cards at the gas pump. In addition to convenience, many pumps are programmed to require payment in advance to discourage theft.

That leaves station owners with two choices: Raise prices and risk losing customers, or keep them as low as possible and lose money.

"It's a balancing act, and you've always got someone across the street that you've got to compete with," said Gary Harris, executive director of the North Carolina Petroleum Marketers Association.

Because of fees, credit card companies made almost twice as much money off gas sales last year than retailers, Harris said.

"What you're going to see is a lot more discount (prices) for cash," he said. "It's cheaper for (station owners) for you to buy with cash than with a credit card."

Byers said he relies on sales inside his convenience store to stay afloat.

"I appreciate you coming in and paying cash. I can actually make 50 cents," he said.

e-mail print friendly

30 Comments


WRAL.com welcomes your comments on this story. All comments are moderated prior to publication based on our posting guidelines. Please review them prior to posting and if your message is not approved.

View Comments VIEW ALL 30 COMMENTS

This story is closed for comments. Comments on WRAL.com news stories are accepted and moderated between the hours of 8 a.m. and 8 p.m. Monday through Friday.

Latest Comments
Although the savings might have me think about paying cash, there is one thing you need to consider...your time. How much is standing in line 1 to 2 times worth to you (to save $1.00 - $2.00)?

For me, my time is worth more than that (pay at the pump and head back out in the road), not have to stand in line and *wait* 2 times (1 to pay, then a 2nd to get change)

That is why I love pay at the pump...Of course maybe I need to slow down my pace on life then :-)

Okay, I got to admit..when I swipe my card at the gas station and it says.."CREDIT OR DEBIT"...I hit Credit because I'm already so angry about the entire situation. I've been saying for months that the stations should offer a discount to those who pay in cash....I'd do it in a heartbeat.

All I have to state is the obvious: GAS PRICES SUCK!!!!!!!!!!!! We ARE in the top #10 highest gas prices in the country :(

Wahhh - cry me a freakin river. Offer a discount to people who come in and pay cash(close to whatever % the credit card companies charge). PROBLEM SOLVED!!! WIN-WIN - customer pays less, and the gas station doesnt pay a bunch of fees.

And while you're at it, would it kill you to make some decent coffee? Anyone that's been to a "Wawa's" knows it is possible to have a decent cup of coffee at a gas station.

"Maybe if all the libs would consider drilling on our own soil Alaska, Florida, Texas, The Dakotas, we wouldn't have such high gas prices."

I read an article last year that said *50%* of our oil is domestic, 30% from Canada, and the remaining 20% from else where. Unfortunately I didn't save the article nor do I know how accurate it was. I'll see if I can find it or a similar one again.

View Comments VIEW ALL 30 COMMENTS
Report It

Multimedia

Click Here