NAACP to Market Itself in North Carolina
Posted June 27, 1997
RALEIGH — The new executive director of the North Carolina NAACP says the group may start marketing itself.
Keith Sutton says the group needs to be more competitive. He wants to promote the organization so it meets its goals of increasing membership and holding a black leadership summit.
He says it's not enough to just trust that African Americans will join the organization.