WRAL OnLine won top honors Wednesday as best overall web page in a national competition sponsored by Coopers & Lybrand, a worldwide professional consulting firm.
One of the judges, author Paul Gilster of Raleigh, said that WRAL OnLine "takes full advantage of the multimedia character of the internet, effectively blending the text and graphics of a web site with the audio and video qualities of television broadcasting."
Jeff Barber, Coopers & Lybrand's partner in charge of the Carolinas High Tech group, said,"WRAL-TV used the available technology and created a web site that is logical for the novice and attractive to all Internet users."
Awards also were given for best use of graphics, interactive features, advanced technologies, entertainment value and educational value, as well as best corporate and nonprofit sites.
WRAL OnLine is part of WRAL-TV5, which is owned by Capitol Broadcasting Company. The TV station launched its web page in mid-January and has logged almost 10 million hits.
The site features continually updated news, sports and weather, plus features and other special reports from WRAL-TV5 News. Visitors can listen live to newscasts using Real Audio, or see a current image at any time of the day from WRAL-TV5 on-air programming. The site also allows users to chat, send e-mail to station personnel and submit questions to political candidates and medical professionals. WRAL OnLine's mall features an electronic greeting card store and a searchable database of coupons, which can be printed from the computer screen.
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