Local News

RTP Company Serves As 'Butler' To Your Internet Needs

Posted June 12, 2000

— A Research Triangle Park company wants to be your Internet "butler."

neoButlerfurnishes its butler applications to Web-based business partners. The RTP company provides personalized content for Internet surfers through selected Web sites and advertisements.

"They take care of the tedious chores and tasks that fill your daily life," says Carey Barnes, vice president of marketing. "They create order in your life."

neoButler is now allied withEngage, a public company that helps marketers target online audiences.

"They are only being exposed to ads that are relevant to them, that are pertinent to them," Barnes says. "They also remain totally anonymous. We collect three very basic pieces of information so that we can begin to provide them with more tailored personalized service."

The neoButler mini browser helps computer users keep up with e-mail. It also searches the Web automatically for information based on your interests and builds a top ten list.

"It's very dynamic. It builds it from your top ten the moment you start using it," says Vik Chandra, vice president of research and development. "You're going to see it start to update and very quickly begin to reflect what your actual top ten sites are."

neoButler is free to computer users. The company says privacy is protected.


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