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Mom alleges 'bait-and-switch' scheme in lawsuit against Hatchimals

Posted January 23

Hatchimals at Target (photo credit: Target.com press release)

— A California woman has filed a class action lawsuit against the maker of Hatchimals, alleging the toy she purchased for her daughter never hatched.

Hatchimals were a popular toy during the holiday season, becoming hard to find as many stores sold out of the item. The idea behind the toy is that the creature would hatch from an egg and would then be able to interact with children.

The lawsuit states “millions of children and families across the glove were sourly disappointed with coal in their stockings in the form of a bait-and-switch marketing scheme perpetrated by Spin Master, the manufacturers of this Christmas season’s ‘it’ gift, Hatchimals.”

The lawsuit follows complains from some parents who took to social media, claiming the Hatchimal’s they bought their children for the holidays didn’t hatch, which prompted Spin Master to encourage customers to contact customer service representatives.

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