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Coats for the Children telethon kicks off Friday

Posted December 12, 2013

Less than two weeks before Christmas, Paige Bagwell is making the rounds. She's picking up toys collected during Salvation Army toy drives.

There’s a bounty of donations in some boxes, but not so much in others.

“It's hit or miss,” Bagwell said. “Some are 20, some are 10, some are none.”

2016 Coats for the Children Coats for the Children

Still, the need is great.

For 25 years, WRAL has teamed up with The Salvation Army for the annual Coats for the Children Campaign. The big telethon kicks off at 6 a.m. Friday, with special coverage at 1 p.m., 7 p.m. and after the 11 p.m. news.

There are more than 8,700 children in Wake County who rely on the campaign. The primary goal is to collect warm winter clothes for needy families, but another important part is collecting new toys.

“We want children to have winter clothing. We want them to be warm this winter. But we also want them to have that moment on Christmas morning where Santa has come,” Bagwell said.

Coats for Children Annual campaign warms needy Triangle children

In the days before Christmas, families arrive to pick up the clothing and toys.

“This is a community effort to support them, and I think they're just overwhelmed with relief, with hope, with encouragement and joy,” Bagwell said.

There are many ways to donate: Call 919-744-3877 or toll-free 1-877-543-2628. Or text WRALCoats to 80888 and donate $10 to the Salvation Army.

Donors can also make a secure donation online. A $100 donation will outfit a child for the winter.


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  • JustOneGodLessThanU Dec 17, 2013

    Can we please think about solving the problem of poor people and not just bandaiding it with food & clothes every December?

    While it would remove your coveted tax deduction and your holiday "feel good" task, it would actually help solve the homeless, starving and poverty problems.

  • SNCMom Dec 13, 2013

    I just made my donation online....so easy. It is awful to think of children being cold and not having the things we take for granted.