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Cary company has smash hit with 'Gears of War 3'

Posted May 19, 2011

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— Cary-based Epic Games has another smash hit on its hands with “Gears of War 3.”

Approximately 1 million people have already ordered the game, which doesn’t go on sale until September. However, a free beta version offered during the past month drew more than 1 million sales, with gamers loving the shoot-em-up action that produced some 12 million sales for the first two tales in the Man vs. Locust Horde throw down.

According to Microsoft, the game’s publisher, Gears 3 has already topped some popular “Halo” titles in pre-release sales. Epic design mastermind Cliff Bleszinki says Gears 3 is already an "an overwhelming success.”

"While the beta was a fun way to give players an early taste of our game, it also provided us with invaluable feedback to help us refine and polish Gears of War 3 to ensure it’s truly the culmination of the trilogy we promised to the fans,” he said.

Veteran gamer Ryan Smith, who reviewed beta, agreed with that. He said he's eager to pay full price for the complete game as soon as it's available.

“Consumer demand for Gears of War 3 has been incredible,” Bob McKenzie, senior vice president for merchandising at video game retailer GameStop, said in a statement released by Epic.

“It is one of the few times in our history that we’ve seen a title hit this level of pre-order numbers four months out from launch, putting Gears of 3 on track to be one of the year’s biggest blockbuster gaming hits," he said.

13 Comments

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  • bmassie May 20, 2011

    500 Watts??? That's nothing

  • NCSU2311 May 19, 2011

    I'd love to see em create a "Street Punks" game where us old pharts could blast 1983 Chevy Caprices painted with Krylon and 83" rims with 500 watt stereos. I'd buy my very first game if they'd come up with this one.
    bigal02282
    May 19, 2011 12:14 p.m.
    Report abuse

    What does a persons taste in cars have to do with anything? 83" rims? What in the world are you talking about? Or are you TRYING to be funny? You sound ignorant.

  • bigal02282 May 19, 2011

    I'd love to see em create a "Street Punks" game where us old pharts could blast 1983 Chevy Caprices painted with Krylon and 83" rims with 500 watt stereos. I'd buy my very first game if they'd come up with this one.

  • purplezbra93 May 19, 2011

    "What's a Cliffy B?"-ElvisPresleyJr

    Just an employee. @witmasta abbrviated his name.

  • ElvisPresleyJr May 19, 2011

    What's a Cliffy B?

  • witmasta May 19, 2011

    Epic is a great game developer. They also employ an arrogant, megalomaniac named Cliffy B.

  • purplezbra93 May 19, 2011

    My aunt works at this company in Cary. I'm so excited for them!

  • Arapaloosa May 19, 2011

    I agree with luketunstall, I applaud the success of a local company!

  • scifion May 19, 2011

    Congrats Epic! I'm not a gamer, but I've seen what you've created in virtual and real life and like what I see. I'm glad you call NC home.

  • bmassie May 19, 2011

    Fictional War Game...where the enemy looks like a Cicada. Its entertainment for those old enough to know the difference between a game and real life.

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