Capitol Broadcasting to add new office building in Durham

Posted January 26, 2012

— Capitol Broadcasting plans to build a new, 130,000-square-foot office building that will overlook left field at the Durham Bulls Athletic Park.

The company, which is the parent of WRAL-TV and, could begin construction of what will be called Diamond View III as early as April 1 with completion expected next year.

No tenants have been signed for the space, but Michael Goodmon, vice president of real estate for Capitol, said “we are in some conversations” with prospective clients.

Beyond the addition of more space, Goodmon said he and the company are excited about what Diamond View III also means to the entire Durham complex that Capitol operates.

“It’s the last piece to complete the ballpark,” Goodmon said. “This is a big piece for us.”

He said no commitments were needed before construction could start.

The new structure will include retail business and restaurant space on the first floor and will offer a much lower level view of the stadium than the adjacent structures.

It also will sit adjacent to the Durham Performing Arts Center and will be “at the very heart,” as Goodmon described it, of the American Tobacco Historic District, which is owned by Capitol.

Goodmon is optimistic Capitol will be able to lease the space, noting that “American Tobacco is between 98 and 99 percent full.” The massive complex built around a former tobacco factory covers 1 million square feet.

“We feel good about where the economic situation is headed in general,” Goodmon said. He noted that the “Class A” type of office space that the new building will include is “in very short supply” in this market.

Capitol did encounter a “hiccup” last year when GlaxoSmithKline pulled out of lease space in the complex, but Goodmon noted that Capitol soon found new tenants.

Goodmon would not talk about the cost of the building.

Diamond View III will complement Diamond View I, which was completed in 1998, and Diamond View II, which was finished in 2008. They also overlook the ballpark.

The structure is designed to fit in with the American Tobacco architectural design featuring plenty of bricks and open spaces.


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  • storchheim Jan 26, 2012

    Should have clarified: I agree with ncouterbanks' POV. If anyone thinks they're being mistreated at work, well, go get a different job. No one's got a gun to your head.

    I'm not one to say that you have no right to complain because some jobs are pretty bad. But if everything except the pay is right, then you've got a pretty sweet deal, believe it or not.

    And so far, the moderators have not notified me that anyone's willing to hand their job to me so they can do the unpaid job of looking for work. Now THAT'S low pay. :)

  • vcujason Jan 26, 2012

    I would love to see a Dave and Buster's, ESPN Zone or similar as the first floor restaurant.

  • storchheim Jan 26, 2012

    I just want to know one thing: will there be any jobs there?

    It's hard not to agree with the comments about poor pay. If any of you would like to trade places with me, let the moderator know and they'll get in touch with me!

  • wakeforest914 Jan 26, 2012

    RIGHT ON ncouterbanks69... perfectly said!!
    i know several of that type.

  • scott34 Jan 26, 2012

    capitolism at its finest.good for them.hole they continue their success,but get rid of the liberal agenda and be a equal voice for all of nc

  • ncouterbanks69 Jan 26, 2012

    "Capitol Broadcasting continues to flaunt its successes while incapable of paying their employees the salaries they deserve."

    Having never worked for them I do not have first hand knowledge. However, in my experience when someone believes they are underpaid and "deserve" more they are the type you could not make happy if gold bars were given out during lunch hour.

  • nerdlywehunt Jan 26, 2012

    goBRO is right on the money! They constantly poor mouth the employees and spend money on other things like they are going out of style. Not to mention the considerable public handouts they got for the Durham complex......welfare for the millionairs and the saga continues!

  • Caring Jan 26, 2012


  • DeathRow-IFeelYourPain-NOT Jan 26, 2012

    This will be a nice addition to that area. The article stated that the American Tobacco Complex was 98-99% occupied. There are still areas outside the buildings, specifically between the Cuban restaurant and the Caboose Meeting Room, that have not been made asthetically pleasing yet. I guess that's coming in time. I would say this only helps the Durham Bulls continue to draw. But each thing benefits the other. A nice area made out of what used to be a bum hangout. With a little more grooming, they've got a 5-Star thing going on there.

  • wmb95013 Jan 26, 2012

    We know who has all the $ because they keep showing it!