Body Shop to move headquarters to NYC, cutting 145 Wake Forest jobs

Posted January 13, 2015

— Skin care and cosmetics retailer The Body Shop plans to move its U.S. headquarters from Wake Forest to New York City as part of a plan to boost the British company's profitability, according to internal documents obtained by WRAL News.

About 145 people who work at the headquarters off Burlington Mills Road will lose their jobs, with only "a limited number of positions" moving to the New York headquarters and other offices opening in New Jersey, Paul Kimberley, America’s Zone president for The Body Shop, said in an email to WRAL News.

The customer service center in Wake Forest will close by early July, and the distribution center will move by September. The company will open a new distribution center in the Northeast, Kimberley said.

Kimberley declined to comment on what, if any, impact the restructuring will have on the company’s retail stores.

Known for its advocacy of all-natural products and avoidance of animal testing – as well as its political activism – The Body Shop has had its U.S. headquarters in Wake Forest for more than 20 years. The firm is part of cosmetics giant L'Oreal Group.


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  • cdurham Jan 14, 2015

    The Body Shop has let other naturally focused brands surpass them. That's their real problem. They were leaders in the Anita Roddick days, but no more. Recycling, no animal testing, main ingredients being natural are common practices now. Someone at the top must believe that they are still as forward thinking. Can you believe that they still use parabens in one of their most popular products? The body butters. They lost their core customer somewhere along the way. I'm one of them.

  • ncsuweatherboy Jan 14, 2015

    L'Oreal bought Body Shop for their patents. The brand and retail shop itself isn't sustainable, it makes sense to move the few people responsible for it's process to the new owner's hq.

  • glarg Jan 14, 2015

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    Body Shop isnt a start up and selling overpriced wrinkle cream doesnt "align with the mission of a participating college or university" which is required by the Start Up New York program.

    Body Shop is owned by Loreal.
    The most likely cost savings is that they have decided to move into existing Loreal office space and share back office staff.

  • trose4 Jan 14, 2015

    Tony Snark...Who in the world told you that new business employees in NY pay no income tax?
    No, nope, no way, not on your life!
    Some new, not all, start ups opening for business in some parts, not all, of NY will be given some state tax incentives to do so. Employees, on the other hand, still pay NY state income tax.

  • Listen2MeNowHearMeLater Jan 14, 2015

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    Finally someone that understands the big picture. and states a fact as opposed to trying to spin this politically.

  • A person Jan 14, 2015

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    Very very low taxes for businesses in NYC. Do your homework, you can't just spew it with nothing to back it up

  • A person Jan 14, 2015

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    Maybe it is the lack of culture and entertainment, food, shopping, and all around quality of life this area lacks

  • Tony Snark Jan 14, 2015

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    NY has a program (start up NY) in which a new business or one that moves there will pay no taxes of any kind (income,sales,property,local) for ten years. Also, their employees pay no state income tax on their earnings.

  • 45ACP Jan 14, 2015

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    What statistics?

  • Thomas Williams Jan 14, 2015
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