Big crowds pack Triangle theaters for 'Iron Man 3'

Posted May 3, 2013

— Hundreds of Triangle moviegoers were up early Friday to see "Iron Man 3," a summer blockbuster filmed in dozens of locations across North Carolina in 2011 and 2012.

Since it began rolling out overseas last week, "Iron Man 3" has pulled in about $307.7 million worldwide. That's just a few million dollars shy of the international total "Iron Man 2" pulled in over its entire run.

Stephen Page, who watched the latest installment at Crossroads 20 in Cary, said the "Iron Man" series, which stars Robert Downey, Jr. and Gwyneth Paltrow, is one of his favorites. 

"It started off kind of slow," he said of "Iron Man 3." "It ended really action packed, which is what I expected. But it took a while to get there."

Taylor Shew compared the excitement of seeing the movie at midnight to Christmas. 

"It's the kid inside you," he said. "You can't wait until the next day to see it. You want to go see it at midnight."

North Carolina businesses were equally excited about the movie's impact on the state's economy during filming. 

A study released Tuesday concluded that the film created the equivalent of 102 full-time jobs for every $1 million of the film's $20 million tax credit. Iron Man 3 Crowds turn out to see 'Iron Man 3'  About 27 percent of labor spending went toward in-state hires. 

In total, "Iron Man 3" resulted in $180 million in spending across 84 communities and created more than 2,000 jobs.

State tax incentives provided $20 million in support to "Iron Man 3."

A rundown of the economic impact on the state:

  • $8.99 in economic output for every dollar of tax credit received by the production
  • $6.50 in Gross State Product for every dollar of tax credit received by the production
  • 102 full-time equivalent positions for every $1 million in tax credit received by the production
  • $5.20 in labor income for every dollar of tax credit received by the production
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  • Qwerty27807 May 3, 2013

    These economic figures, released by the motion picture industry itself, are highly misleading. There are few, if any, "full time" film jobs in NC (that don't involve popcorn) and there are no benefits involved in production, as most are short-term contract jobs.

    By their own numbers, the "102 FTE jobs per million in tax credit" pay $9800 (for a short time). How much did the year-round chicken plant jobs that were recently run out of Wilson pay again?