WRAL WeatherCenter Blog

Talking social media with the WeatherBrains!

Posted February 23, 2010 12:29 p.m. EST
Updated February 23, 2010 12:35 p.m. EST

Last night, I had the pleasure of joining the WeatherBrains podcast as a guest panelist. 

WeatherBrains is a weekly podcast about all things weather.  Just in the last few weeks, the topics have covered everything from probabilities of precipitation (or "PoPs") and the dangers of icy roads to lighter topics such as the best kind of weather for fishing and memories of storms past.

This week's topic was the role of social media in weather and especially how we in the TV news business use it to connect with our audiences.  I was joined by two other guest panelists, Brad Panovich, the chief meteorologist at WCNC in Charlotte, and Morgan Palmer, meteorologist at WBBH in Ft. Myers, Florida.  The three of us joined the usual gang of suspects on WeatherBrains, including host James Spann and "the world's greatest weatherman" J. B. Elliott, as well as Bill Murray, Brian Peters, and Kevin Selle.

One feature of the show is having all of the panelists share a pick (or two) of the week.  Each pick is a weather-related website that may be of interest to the weather-savvy audience.  My picks included a site we've used here in the WeatherCenter this winter to see what similar storms in the past have done, as well as a local site that fosters collaboration between NC State meteorology researchers and the National Weather Service.

I hope you'll give the podcast a listen, especially if you're interested in weather or social media.  (FYI: There were some technological problems with my connection off the top, but the tech wizards were able to get a backup connection established quickly.)

Let us know in the comments what you think about the discussion.  How are we doing with our social media efforts?  What do you think the next big thing in weather and social media will be?