WakeMed stops distribution of free formula, pacifiers on demand to new moms
WakeMed no longer gives out free formula samples and diaper bags provided by formula companies in an effort to encourage continued breastfeeding.Posted — Updated
I was headed out of town when this arrived in my inbox, but I wanted to share it.
“The staffs at both WakeMed Raleigh Campus and Cary Hospital are working closely with the lactation consultants so they can offer new mothers the information and support they need. Our hope is that mothers leave WakeMed with the confidence and knowledge they need to continue breastfeeding their babies,” said Elizabeth Rice, director of the Women’s Pavilion & Birthplace, in a press release. “Of course, we will continue to provide support and education equally to those who chose to bottle feed their newborns.”
WakeMed is working to conform to these 10 steps as outlined by the baby friendly initiative.
1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
2. Train all health care staff in skills necessary to implement this policy.
3. Inform all pregnant women about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding within one hour of birth.
5. Show mothers how to breastfeed and how to maintain lactation even if they should be separated from their infants.
6. Give newborn infants no food or drink other than breastmilk, unless medically indicated.
7. Practice rooming-in -- allow mothers and infants to remain together – 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or pacifiers to breastfeeding infants.
10. Foster the establishment of breast-feeding support groups and refer mothers to them on discharge from the hospital or clinic.
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