Business
NCCU professor: Aunt Jemima only the start to racial rebranding efforts
Yvette Lynne Bonaparte, a marketing and advertising professor at North Carolina Central University, says she expects more companies to re-examine possible racial stereotypes in their branding and move toward more positive imagery because consumers expect companies to take a stand on social justice issues.
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Yvette Lynne Bonaparte, a marketing and advertising professor at North Carolina Central University, says she expects more companies to re-examine possible racial stereotypes in their branding and move toward more positive imagery because consumers expect companies to take a stand on social justice issues.
Reporter : Gerald OwensWeb Editor : Matthew Burns
Posted 2020-06-23T20:56:02-0400 - Updated 2020-06-23T20:56:02-0400