SmartShopper
Decision to open Harris Teeters at former Kroger locations is about branding
North Carolina State University Professor Mike Walden said the conversion of certain stores from Kroger to Harris Teeter may be about specific locations and competitors as well as a changing client base. He believes the biggest factor, however, is branding.
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North Carolina State University Professor Mike Walden said the conversion of certain stores from Kroger to Harris Teeter may be about specific locations and competitors as well as a changing client base. He believes the biggest factor, however, is branding.
Reporter : Monica LalibertePhotographer : David McCorkle
Producer : Jenn Sorber Smith
Web Editor : Janine Bowen
Posted 2018-06-13T18:37:21-0400 - Updated 2018-06-13T18:37:21-0400
