Why Hurricanes chose Fanatics Sportsbook as sports betting partner

The push is on to get sports betting available in North Carolina before March Madness. An exact date hasn't been give, but the Carolina Hurricanes are already ready. WRAL Sports Investigative reporter Brian Murphy sat down with the team's president to learn more
Posted 1/11/2024, 12:57:35 AM

MURPHY SAT DOWN WITH THE TEAM'S

PRESIDENT TO LEARN MORE.

I WANT TO WORK HARD TO GET

SPORTS BETTING PASSED IN NORTH

CAROLINA MEETING WITH LAWMAKERS

AND HOSTING A SOMEBODY YEAR

AGO.

>> TO GIVE A FINAL PUSH THIS

WEEK. THE CAROLINA HURRICANES

PRESIDENT SPOKE EXCLUSIVELY

WITH WRAL ABOUT THE START OF

SPORTS BETTING AND THE

FRANCHISE'S DECISION TO PARTNER

WITH FANATICS SPORTSBOOK.

IT'S HOCKEY TEAM IS CLIMBING

THE STANDINGS ONCE AGAIN.

BUT HURRICANES PRESIDENT DON

WADDELL IS NOT SLOWING DOWN.

NOW WITH PNC ARENA RENOVATIONS

COMING AND SPORTS BETTING ABOUT

TO START IN NORTH CAROLINA.

>> YEAH, IT'S LIKE I SAID, IT'S

BEEN A LOT OF HIGHS. A LOT OF

LAWS. WHAT UP A DOUBT TO

FINALLY GET TO THIS POINT.

I CAN'T WAIT TO HURRICANES.

PICK FANATICS. SPORTSBOOK HAS

THEIR BETTING PARTNER AN

AGREEMENT NECESSARY FOR

FANATICS TO GET A LICENSE IN

THE STATE. THE COMPANY IS

RELATIVELY NEW TO SPORTS

BETTING, BUT HE'S A LEADER IN

SPORTS MERCHANDISE, APPAREL

AND COLLECTIBLES FANATICS IS

ALSO A PARTNER WITH THE NHL

TEAM AND COLUMBUS, OHIO.

IT HAS RETAIL SPORTSBOOKS AT 3

MAJOR SPORTS VENUES. YOU KNOW,

SOME OF THE COMPANIES DIDN'T

WANT TO DO A RETAIL BROOKE.

YOU KNOW, THEIR OWN INTEREST,

THE ONLINE GAMBLING. AND, YOU

KNOW, WE ALL KNOW THAT'S WHERE

THE MONEY IS AND

>> BUT WE JUST THOUGHT IF WE

HAD THE OPPORTUNITY TO GET A

RETAIL SPORTSBOOK FOR OUR FANS

TO COME TO THEY ARE IN A

REGULAR BASIS. THAT WAS A GOING

TO BE A WIN-WIN FOR THEM.

THAT TEMPORARY SPORTSBOOK COULD

GO AT BACKYARD BISTRO, THE

RESTAURANT AND BAR THE

HURRICANES RECENTLY PURCHASED

OR IT COULD BE AT PNC ARENA.

>> IT WILL DEPEND ON RULES SET

BY THE NORTH CAROLINA LOTTERY

COMMISSION. THEIR CUSTOMERS

WHO PREFER TO THAT.

>> IN PERSON JUST BECAUSE

PEOPLE FOR THE BANK IN PERSON

AND SO YOU WANT TO BE ABLE TO

SERVE ALL YOUR CUSTOMERS THE

BEST WAY YOU CAN. CANES FANS

CAN EXPECT TO SEE PLENTY OF

PROMOTION OF FANATICS AS BOTH

SIDES PLAN FOR A LONG

PARTNERSHIP WITH OPTIONS IN THE

AGREEMENT THAT COULD LAST UP

TO 20 YEARS. WHAT ELSA REALLY

EXCITED TO ENTER THE MARKET.

AS I SAID,

>> IT'S A HUGE

SPORTS STATE. I THINK THE

HURRICANES ON EITHER RIGHT NOW.

AND SO IT'S IT'S HOPEFULLY THAT

KEEPS GOING IN THERE.

>> RELEVANT LONG INTO HAS LONG

INTO THE SUMMER. THE HURRICANES

HOPE TO TAP INTO FANATICS

ALREADY EXTENSIVE DATABASE OF

CUSTOMERS BUILT UP FROM YEARS

OF SELLING T-SHIRTS AND

JERSEYS.

>> ALL RIGHT, BRIAN MURPHY,

THANK YOU. IS GOING TO BE

INTERESTING TO SEE HOW THIS ALL

TAKE SHAPE ONCE THAT ROLE AND

HOW IT HAPPENS. HOPEFULLY THEY