Unilever To Drop Word ‘normal’ From Beauty Products
What is “normal?” It’s a word we use all the time without really thinking about what it means — and how other people might interpret...
Posted — UpdatedThe Dove brand tweeted a video for the “Say no to normal” initiative. “It’s normal to be told what beautiful looks like,” the voiceover says. “But is it? Normal?”
On Twitter, Unilever confirmed that they were removing the word “normal” from ads, products and packaging across their “entire range of beauty and personal care brands, all over the world.”
In addition to axing “normal,” Unilever said it will stop making digital alterations of the body shapes and skin color of the models used in its advertising.
“We know that removing ‘normal’ alone will not fix the problem, but we believe it is an important step towards a more inclusive definition of beauty,” Sunny Jain, president of Unilever’s beauty and personal care division, told Reuters.
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