UK health service chief slams Gwyneth Paltrow's 'Goop' treatments

Simon Stevens, chief executive of NHS England, singled out Goop during a speech in Oxford on Thursday about the rise of fake news relating to health.

Stevens targeted "dubious" wellness products and "dodgy procedures" available on the internet, saying misleading claims on the web had put misinformation "on steroids."

Netflix this month released docuseries "The Goop Lab," which centers on Paltrow's lifestyle brand.

The show features Goop employees sampling a range of wellness treatments.

Citing the new series, Stevens said the brand peddles treatments such as colonic irrigation and DIY coffee enemas, "despite them carrying considerable risks to health."

Stevens added that NHS advice states there is no scientific evidence that colonic irrigation -- a therapy in which water flushes waste material from the bowel -- provides any health benefits.

He said people are risking their health and wasting their money by purchasing "too-good-to-be-true remedies."

Stevens also highlighted the misinformation surrounding vaccinations, saying Russian social media bots and anti-vaccination rhetoric were undermining the public's confidence in essential vaccinations.

Earlier this month, Goop attracted smirks for selling a $75 so-called vagina-scented candle.

In 2018, the wellness company was slapped with penalties for "unsubstantiated claims" surrounding two of Goop's vaginal eggs and an essential oil-like product. The company agreed to pay $145,000 in penalties.

CNN has reached out to Goop for comment on Stevens' speech.