This Is Not Your Frat House Jägermeister

Posted May 15, 2018 5:16 p.m. EDT

The makers of Jägermeister in Germany had more on their minds than frat parties in 1878 when they developed their herbal liqueur from a mixture of 56 botanicals. But the brand may now profit from the huge interest in herb-based amaros for before or after dinner or in cocktails. A new version, Jägermeister Manifest, relies on the same ingredients but delivers less licorice and more richness in the attack, thanks to a longer, more complex maturation process that pushes it into what the trade calls the “super premium” category: Jägermeister Manifest, $59.99, Philippe Liquors, 312 W. 23rd St., 212-243-1355,