Health Team

The newest Botox clients are millennials

Posted March 18, 2019 6:52 a.m. EDT
Updated March 19, 2019 3:26 p.m. EDT

When it comes to cosmetic procedures and injections like Botox, many of the patients are much younger than you'd think. Recent reports show that fighting off those fine lines is becoming more common, and a growing number of millennials are trying to perfect their appearance.

"They're taking selfies, they're on Snapchat, they're on social media," said Meredith Harris, ARNP, owner of New Life Aesthetics. "So often times they bring their selfies in and say, 'This is what I don't like.'"

According to Harris, just like the right camera angle or filter can hide facial flaws, so can the right cosmetic injectable.

Cassie Sweet, a 31-year-old client, said Botox injections are part of her regular routine. "I get Botox around the crow's feet of my eyes," said Sweet. "That takes about 10 minutes to do. It's painless, and I just feel amazing once I have it done."

The newest Botox clients are millennials

Botox can help relax muscles that cause wrinkles and rejuvenate skin that may be sagging, and Sweet said it's no longer a secret she keeps from friends.

"I tell everyone," said Sweet, who also gets skin filler injections to add volume in places like under her eyes. "I don't know why you would want to keep it a secret. It's like magic."

The newest Botox clients are millennials

A facial plastic surgeons organization reports that, last year, it saw a 72-percent increase in people under 30 getting plastic surgery or injectables. Sweet said fighting fine lines and wrinkles gives her a competitive edge in the work place, adding it may help her avoid more expensive procedures later.

I want to do everything that I can to prevent having to go underneath the knife," Sweet said. "I think that's what you find with Botox."

"The millennials get it," Harris said. "They know they can talk about these things. There's no stigma anymore."

According to Harris, more men are also interested in cosmetic injectables, but they only make up less than 10-percent of her business.