Teradata switches HQs and business models

DAYTON, Ohio -- Teradata, once based in Miami Twp., Ohio, is now calling San Diego its official new headquarters just as it advises clients to "stop buying analytics" and promises a new, subscription-based approach to offering analytics services.

"The company is leading this effort from its San Diego campus which, as of today, is Teradata's new global headquarters, taking advantage of the West Coast's deep ties to technology innovation and talent," the company said in a news release.

The analytics and cloud-services company said in June it would move to San Diego, displacing what was its Dayton-area workforce. It said at the time it would offer 39 local employees a chance to keep working in the Dayton area while offering 202 other local employees positions at other Teradata locations. The move followed years of layoffs at the company's local offices.

Teradata will spend up to $45 million to move its headquarters, the company said in a Securities and Exchange Commission filing in August.

"This is where the root stock of Teradata has always been -- in San Diego," the San Diego Union Tribune quoted Victor Lund, Teradata chief executive, as saying in a recent story.

The $4.3 billion company has always been tied to California, being formed in Brentwood in the late 1970s. NCR Corp. -- another publicly traded technology company that used to be based in Dayton -- acquired Teradata in 1991 before spinning it off to independence in October 2007.

The company in recent years has felt the presence of what it called "copycats and new entrants" in the field of analytics -- helping business customers make decisions based on huge amounts of data. Since 2013, its stock (NYSE: TDC) has sunk from about $52.95 to a little over $36.

The stock has a 52-week range of $31.77 to $44.27.

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