Noteworthy

N.C. makes moves to boost fall tourism

Ads touting the state's fall events, unique characters and food, wine and beer offerings will begin running online and in travel and lifestyle magazines nationwide.

Posted 2009-09-22T21:16:53+00:00 - Updated 2009-09-22T21:16:53+00:00

The color is coming on very rapidly as more than half of the trees above 4,000 feet have already turned. The color should be at its peak along the Blue Ridge Parkway between Blowing Rock and Grandfather Mountain this weekend. The forecast is calling for cloudy conditions Saturday morning, but the sun should come out and make the colors look brighter as the weekend progresses. This photograph of the peaks of Grandfather Mountain was taken from MacRae Meadows. (Photo by Helen Hopper/Grandfather Mountain)

State leaders looked at plans Tuesday for a media campaign to attract more tourists to North Carolina.

Ads touting the state's fall events, unique characters and food, wine and beer offerings will begin running online and in travel and lifestyle magazines nationwide. A radio and television campaign will focus on luring visitors from New York City, Birmingham, Ala., the Greenville/Spartanburg region in S.C. and Richmond, Va.

The state's tourism Web site, www.VisitNC.com, will feature discount offers from destinations, hotels and shops across the state.