Luxury watch brand Audemars Piguet to invest $22 million and create 105 jobs in Raleigh

Raleigh is getting a significant boost from Swiss luxury watchmaker Audemars Piguet, which announced plans Tuesday to invest $22 million and create 105 new jobs in the city.

The company will open its North American Service Center at Raleigh Iron Works, a mixed-use development downtown.

“It’s great to see another prestigious, international company choose North Carolina for its top-flight workforce, number one business environment and extraordinary quality of life,” said Governor Roy Cooper.

The 63,000-square-foot real estate deal, the largest new-to-market office lease of the year so far in Raleigh, is part of a growing cohort of luxury brands establishing a presence in the city.

The move is part of a growing trend of luxury brands investing in Raleigh. In recent years, the city has also attracted companies like Peter Millar, Johnnie O, Raleigh Denim Workshop, and Bal Harbour.

“This announcement shows the versatility of the business ecosystem in Raleigh,” said Mayor Mary-Ann Baldwin. “Audemars Piguet is joining a dynamic community with diverse industry, first-class talent, and a wonderful quality of life. We are excited to welcome this global luxury watch brand to Raleigh.”

The move is expected to bring a significant economic boost to Raleigh and Wake County. The new jobs at Audemars Piguet will be in various fields, including watchmaking, customer service, and administration. The company is also looking for people with marketing, finance, and human resources skills.

“We are proud to welcome Audemars Piguet to Raleigh,” said Mayor Baldwin. “This is a great day for our city, and we look forward to a long and prosperous partnership.”