Cheerwine, City of Salisbury to host 2023 Cheerwine Festival Saturday
Cheerwine and its hometown of Salisbury will welcome fans from near and far when The Cheerwine Festival returns on Saturday.
The inaugural festival was held in 2017 to celebrate Cheerwine’s 100th anniversary. Since then, it’s welcomed tens of thousands of fans and boosted Salisbury’s economy by millions of dollars.
The free festival is being held downtown along Innes and Main streets. It will start at noon and goes until 10 p.m.
The festival will feature two beer gardens for adults to enjoy. Ten breweries, including NoDa Brewing Company, will be pouring delicious Cheerwine-infused craft beer.
There will be 40 food vendors from across the Carolinas, including BBQ, funnel cakes, ice cream, snow cones and tacos.
The festival will also feature a Cheerwine historical exhibit, trolley tours, more than 45 vendors and a kids zone.
Music Lineup:
- Ryan Perry: 2 - 3:30 p.m.
- New Local: 4 - 5:30 p.m.
- Divided By Four: 6 - 8 p.m.
- Neon Trees: 8:30 - 10 p.m.
A portion of all drink sales from Cheerwine tents will benefit Rowan Helping Ministries, a nonprofit that provides shelter services, a food pantry, transitional housing programs and more for residents of Rowan County.
