Food Lion customers who buy the store brand products can earn coupons for future purchases during a sale between Jan. 6 and Feb. 2.
The chain of grocers, which also includes Bloom stores, is running the promotion to encourage shoppers to try products sold under the Food Lion, Home 360 and Bloom labels.
Shoppers earn $1 in coupons for the first four items purchase and 25 cents on each subsequent purchase up to 10.