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2014 campaigns target voters with television

Candidates for Congressional and state races are using television ads to reach potential voters.

Posted 2014-03-27T00:11:44+00:00 - Updated 2018-07-13T18:43:42+00:00

Mark Binker

Even with social media, grassroots outreach and telephone calls in the mix, television commercials remain one of the most visible ways political candidates, their allies and opponents try to reach voters.

Spending in North Carolina's U.S. Senate race on ads alone topped $10 million early in 2014, and appears headed to a record-setting year.

We'll use this blog post to catalog ads aired in that race as well as other political campaigns throughout the state.

U.S. Senate Ads

This is a still image from the Chamber of Commerce ad supporting Thom Tillis in the 2014 U.S. Senate primary.

"Kay Hagan - Wrong for North Carolina"
Ad supports: Thom Tillis
Ad opposes: Kay Hagan
Paid for by: U.S. Chamber of Commerce
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Statewide
WRAL Report: Governor steps into GOP Senate primary
Fact Check: Not conducted.

This is an image from Mark Harris' "Conservative Leader" commercial.

Conservative Leader
Ad supports: Mark Harris
Paid for by: Harris campaign
Approximate Amount Spent: $300,000
Approximate time on air: April 10, 2014 through May 6.
Markets: Statewide
WRAL Report:
Fact Check: Not conducted.

A still from the American Crossroads commercial backing Thom Tillis in the 2014 U.S. Senate primary.

Guts
Ad supports: Thom Tillis
Paid for by: American Crossroads
Approximate Amount Spent: $1.1 million
Approximate time on air: April 2014
Markets: Statewide
WRAL Report: Rove-affiliated American Crossroads airs ads for Tillis
Fact Check: Not conducted.

A still picture from the 60 Plus Association's "Obamacare for the Mortgage Industry" ad.

Obamacare for the Mortgage Industry
Ad opposes: Kay Hagan
Paid for by: 60 Plus Association
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Statewide
WRAL Report:
Fact Check: Does mortgage industry bill cost "average investors" retirement savings?

This is a still image from the Senate Majority PAC's "Bracket" ad.

Bracket
Ad opposes: Thom Tillis
Paid for by: Senate Majority PAC
Approximate ad buy: $1 million
Markets: Statewide
WRAL Report: Senate Majority PAC brackets Tillis
Fact Check: Not conducted

A still picture from SACE's "Clean air champion" ad.

Clean air champion
Ad supports: Kay Hagan
Paid for by: Southern Alliance for Clean Energy
Approximate ad buy: $500,000
Markets: Statewide
WRAL Report: Two more outside ads for Hagan
Fact Check: Not conducted

A still from Thom Tillis' "Paper Route" ad.

Paper route
Ad supports: Thom Tillis
Paid for by: Thom Tillis campaign
Approximate ad buy: $1 million
Approximate time on air: March and April 2014
Markets: Statewide
WRAL Report: Thom Tillis reaches back to his paper boy roots
Fact Check: Not conducted

A still image from Patriot Majority's "Bad Company" ad.

Bad company
Ad opposes: Thom Tillis
Paid for by: Patriot Majority
Approximate ad buy: $500,000
Approximate time on air: February 2014
Markets: Charlotte, Triangle
WRAL Report:
Fact Check: Patriot Majority ad hits Tillis on health care positions

A still picture from "Let's clean up her mess" ad by Thom Tillis.

Let's clean up her mess
Ad supports: Thom Tillis
Paid for by: Thom Tillis campaign
Approximate ad buy: $300,000
Approximate time on air: Jan. 2014
Markets: Western NC, eastern NC, Triad
WRAL Report: Tillis getting ready to air his first campaign ad
Fact Check: Not conducted

An image from AFP's "Tell Kay Hagan ObamaCare Hurts North Carolina."

Tell Kay Hagan ObamaCare hurts North Carolina
Ad opposes: Kay Hagan
Paid for by: Americans for Prosperity
Approximate Amount Spent: $900,000
Approximate time on air: Jan. 2013
Markets: Statewide
WRAL Report:
Fact Check: Not conducted

Still from "Count On" ad by Patriot Majority.

Count on
Ad supports: Kay Hagan
Ad opposes: Thom Tillis
Paid for by: Senate Majority PAC
Approximate ad buy: $750,000
Approximate time on air: Dec. 2013
Markets: Statewide
WRAL Report: New Dem PAC ad targets Tillis
Fact Check: Not conducted

Still image from the "See it" ad supporting Kay Hagan.

See it
Ad supports: Kay Hagan
Paid for by: The League of Conservation Voters
Approximate ad buy: $300,000
Approximate time on air: November 2013
Markets: Triad
WRAL Report:
Fact Check: Not conducted

A still from AFP's "It just doesn't work" ad.

It just doesn't work
Ad opposes: Kay Hagan
Paid for by: Americans for Prosperity
Approximate Amount Spent: $1.5 million in 11/13; $1.4 million in 2/14
Approximate time on air: Nov. 2013; Feb. 2014
Markets: Statewide
WRAL Report: AFP spends $1.4 million to re-run ad slamming Hagan
Fact Check: AFP's 'It's about people'

A still picture from Patriot Majority's "False" ad.

False
Ad opposes: Kay Hagan
Paid for by: Patriot Majority
Approximate Amount Spent: $600,000
Approximate time on air: November 2013
Markets: Statewide
WRAL Report:
Fact Check: Not conducted

A still picture from AFP's "Exempt me too" ad.

Tell Kay Hagan #ExemptMeToo
Ad opposes: Kay Hagan
Paid for by: Americans for Prosperity
Approximate Amount Spent: $1.7 million
Approximate time on air: Beginning Oct. 29 into November.
Markets: Statewide
WRAL Report: AFP ad targets Hagan on Affordable Care Act
Fact Check: AFP's "Just Exempt Me" ad attacking Hagan

Still picture from the Chemistry Council ad supporting Sen. Kay Hagan, D-N.C.

American Chemistry Council pro-Hagan ad
Ad supports: Kay Hagan
Paid for by: American Chemistry Council
Approximate Amount Spent: $100,000
Approximate time on air: August 2013
Markets: Triad
WRAL Report: Sunlight on Chemistry Council ads
Fact Check: Not conducted

2nd Congressional District Ads

This is a still image from Clay Aiken's "Might Wonder" ad.

"Might Wonder"
Ad supports: Clay Aiken
Paid for by: Clay Aiken campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

This is an image from Keith Crisco's "Right" ad.

Right
Ad supports: Keith Crisco
Paid for by: Keith Crisco campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

This is a still image from Renee Ellmers' "Fight" commercial, aired in the primary.

Fight
Ad supports: Renee Ellmers
Paid for by: Renee Ellmers campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

Crisco
Ad supports: Keith Crisco
Paid for by: Keith Crisco campaign
Approximate Amount Spent:
Approximate time on air: Spring 2013
Markets: Triangle
WRAL Report:
Fact Check: Not conducted

6th Congressional District Ads

This is a still image from Laura Fjeld's primary television ad.

Laura Fjeld primary campaign commercial
Ad supports: Laura Fjeld
Paid for by: Laura Fjeld campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

A still picture from Phil Berger Jr.'s "Voices" ad.

Voices
Ad supports: Phil Berger Jr.
Paid for by: Phil Berger Jr. campaign.
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triad
WRAL Report:
Fact Check: Not conducted.

Still picture from Bruce VonCannon's defining broken politics ad.

Defining broken politics
Ad supports: Bruce VonCannon
Paid for by: Bruce VonCannon campaign.
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triad
WRAL Report:
Fact Check: Not conducted.

A screen grab from Bruce VonCannon's first commercial.

Fixing broken politics
Ad supports: Bruce VonCannon
Paid for by: Bruce VonCannon campaign.
Approximate Amount Spent:
Approximate time on air: March 2014
Markets: Triad
WRAL Report:
Fact Check: Not conducted.

A still picture from Phil Berger Jr.'s "Keep your promises" ad.

Keep your promises
Ad supports: Phil Berger Jr.
Paid for by: Phil Berger Jr. campaign
Approximate Amount Spent:
Approximate time on air: March, April 2013
Markets: Triad, Triangle
WRAL Report:
Fact Check: Not conducted

7th Congressional District Ads

Still image from from David Rouzer's "Do-er" ad.

Do-er
Ad supports: David Rouzer
Paid for by: David Rouzer campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Triangle
WRAL Report:
Fact Check: Not conducted.

An image from Woody White's "God-Given Liberties" commercial.

God-Given Liberties
Ad supports: Woody White
Paid for by: Woody White campaign
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Statewide
WRAL Report:
Fact Check: Not conducted.

A still picture from David Rouzer's "Driving" commercial.

Driving
Ad supports: David Rouzer
Paid for by: David Rouzer campaign.
Approximate Amount Spent:
Approximate time on air: April 2014
Markets: Eastern NC
WRAL Report:
Fact Check: Not conducted.

A still from Woody White's "New Republican Leadership" ad.

New Republican leadership
Ad supports: Woody White
Paid for by: Woody White campaign
Approximate Amount Spent:
Approximate time on air: March, April 2013
Markets: Triangle, eastern NC
WRAL Report:
Fact Check: Not conducted