Want That Coffee With Olive Oil? Starbucks Thinks Italians Will.
Italians have rules about coffee. Cappuccino, for instance, is a morning drink, so don't try ordering it for an afternoon pick-me-up. In most cafes, coffee is consumed standing at the counter, and variations are few, usually involving only the amount of water and/or milk to be added.
Elisabetta Povoledo, New York Times