NC State plans to sell naming rights to display cases at Reynolds Coliseum in the latest example of athletics departments’ search for additional money.
Reynolds Coliseum is the former home of NC State’s men’s basketball team and current home for five Wolfpack teams, including the women’s basketball team. The venue holds the NC State Athletics Walk of Fame & History with 27 display cases.
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The naming rights proposal, before the board of trustees this week, would generate $1.75 million. That money would go to a fund to provide support for capital projects at Reynolds Coliseum, which was originally built in 1949 but underwent a $35-million renovation in the mid-1990s.
It comes at a time when athletics departments across the country are seeking additional dollars to deal with soaring costs.
NC State is exploring selling naming rights to its football stadium, currently Carter-Finley Stadium, and recently endowed its athletics director position with a $5 million gift from the Brian and Konni McMurray.
NC State athletics projected an $18-million deficit in the first year of direct revenue sharing with athletes. The Wolfpack projected to have $126.1 million in revenues and $144.6 million in expenses, according to a presentation to the board of trustees in February.
The school will host two concerts at Carter-Finley Stadium after making $500,000 from a Chris Brown concert last year.
“We’re going to fight and claw our way to a balanced budget,” athletics director Boo Corrigan said at the time. “To remain competitive, we need to be in this world. We need to be in this revenue share world. It is really important.”
The revenue share cap was $20.5 million for the 2025-26 academic year. It will increase to $21.3 million next year. NC State is talking with the Wolfpack Club, multimedia rights partner Learfield and apparel partner Adidas to find, free up or redistribute additional dollars to help fund increasingly expensive rosters.
