Small Business Saturday and shopping local this season could make or break some businesses
A day created to draw attention to independent merchants and retailers takes on added significance for those who depend on holiday sales to stay afloat.
look at this. You do. Vice President elect Kamala Harris among those venturing out to support independent businesses Saturday the California Democrat visiting a Christmas market in Washington toe underscore how pivotal this holiday shopping season is to the nation's small businesses. We want to support our small businesses. They are always really part of a ness n Shal, part of the life blood of a community, part of the civic and social fabric of a community. Trade groups estimate 160,000 small businesses have shut down at some point during the pandemic. Some 60% might never reopen. This pandemic has been devastating for small business in America, NBC senior business correspondent Stephanie Rule says. This year, small merchants hope to capitalize on the advantages they have over their larger competitors because of the pandemic. Most of us have shifted, shifted to online shopping, and there's been massive delivery delays. Well, that won't be the case if you are shopping local at your regular stores on Main Street, but with growing cove in 19 cases across the country, Once again, many shoppers are clearly taking their business online. I could sit in front of my machine and hit five stores at the same time. This year's online black Friday purchases approached $10 billion an increase of nearly 30% over last year. Across the US countless small business owners hope they are able to get a piece of that pie. Your survival might depend on it. Chris Pallone, NBC News.