Stop right there: A guide to how we make our calls
A guide to how and why WRAL News conducts fact checks on political figures.
Posted — UpdatedUs too. Which is why the fact check is a useful and popular tool for WRAL News and WRAL.com.
What is a fact check? Shouldn't all your facts be checked?
Yes, journalists do pride ourselves on having the, "If your mother says she loves you, check it out" mentality. And yes, it is routine to double check names, spellings, numbers, etc., in our stories.
The idea is to tackle an assertion and see if it holds up to scrutiny. Fact checks developed, in part, as an antidote to problems associated with political reporting that attempted to be fair to both sides of a partisan debate but sometimes ended up with he-said, she-said stories. Sometimes, there really is a right answer, and a fact check aims to bring that to readers and viewers.
What will you check?
Just about anything. During campaign season, we spend a lot of time looking at political ads, which can seem both ubiquitous and persistently dubious. But we'll run down statements from candidate debates, floor speeches in the legislature, pundits on weekend chat shows, fliers put out by businesses or anything else that has become part of the public conversation.
Commonly, we bring a fact check to bear when the purported fact goes from being part of a story to becoming a story unto itself. So, that meme everyone is passing around Facebook or the pithy one-liner in a fundraising email are both fair game.
Why do you favor Democrats/Republicans/etc...?
We don't. During the 2014 U.S. Senate campaign, for example, WRAL News fact checked, and found fault with, Republican and Democratic speakers in roughly equal numbers. We choose fact check subjects by how pervasive a particular assertion is and whether a fact check will lend light to a larger policy issue. If you have a suggestion for a fact check, please click on the reporter contact link at the bottom of this story or email mbinker (at) wral.com.
What's your process?
Any fact check begins with the person or organization making the statement. The most typical question we ask is "how do you know that?" Was the statement in question something that came from hearsay, or is it backed up by research?
With regard to television ads, most political campaigns and independent expenditure groups will provide a rundown of their campaign commercials with attribution pointing to where they drew specific facts. When such a document is available, we will link to it. In the case of statements made by individuals, businesses or groups outside of a campaign context, we will ask them for their sources.
After that, we will conduct our own research, looking for documents, videos, news reports and other material that might bolster a claim or knock it down. In general, we try to prove someone is right before we try to prove them wrong. Our fact checks will include links to source material when available so viewers and readers can see what we're seeing. Often, we'll also call on experts in the field to help us understand why a particular statement might be true or false, or somewhere in between.
Why is context so important?
It isn't unusual for a fact check to say a particular piece of data has been "cherry-picked" or has been offered out of context. We have seem numerous examples of true facts being used in misleading ways. So, our fact checks aim to help you understand both the specific facts in play as well as how those facts are being employed. If a statement uses facts that are true but can leave readers with an impression that is wrong, it doesn't get a clean bill of health.
How do you make the call?
On each fact check, we'll offer "the call," a quick graphical reference and synopsis to show you whether the statement is question is reliable, a real howler or somewhere in between. Here's our fact-checking scale as it has been revised at the beginning of 2015:
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