Local News

Raleigh dentist apologizes for insensitive ad

Posted May 13, 2018 3:25 p.m. EDT
Updated July 12, 2018 2:14 p.m. EDT

Credit: Renaissance Dental Center on Facebook (Brian Mullins Photography)

— A dentist office in Raleigh is apologizing for their recent advertisement published in Midtown Magazine's May issue.

A Twitter post showed the advertisement, which featured associates from the office wearing three outfits representing different cultures. The advertisement, meant to highlight teeth whitening, said, "Everyone smiles in the same language."

"In one of our recent advertisements, we attempted to focus upon something that unites us -- the warmth and joy behind a smile," read a post on the Renaissance Dental Center's social media account. "We now realize it was ignorant and offensive, and we are truly sorry. We have learned a valuable lesson in this situation."

The dental group went on to say that the ad was immediately removed online and it will not be re-printed or redistributed.

"After running this ad and realizing the impact, we are going to be more thoughtful and intentional when we create any future ads," the office wrote. "We are currently working with a group to conduct cultural sensitivity training with our office."