Local News

Raleigh chip company goes viral on YouTube

Posted December 22, 2017 9:30 p.m. EST
Updated July 13, 2018 9:55 a.m. EDT

The video sharing website YouTube is generating a buzz and boosting sales for new businesses around the world, including a small Triangle company.

Josh Monahan started his potato chip company while he was a student at NC State University.

The 2017 graduate opened a store and warehouse for Carolina Kettle on Hillsborough Street in Raleigh.

"The salt and balsamic vinegar is my favorite," he said.

Monahan said big celebrities for the younger generation are on social media.

On YouTube, few are bigger than Casey Neistat.

"This is what I was looking for," he said. "I like him. I have been a fan for a long time, watched a lot of his videos."

"It was getting our brand out there, a lot of people have not heard of our brand or tried them."

He's a New York filmmaker with more than 8.5 million followers.

Companies send Neistat products all the time, with the hope that he mentions them in a video.

Monahan sent him a box of Carolina Kettle chips, and the they were featured.

"Somebody texted me and said, 'Hey, you are on the new Casey video,' and I was like, 'what?'" Monahan said.

Word about Carolina Kettle has spread.

"Not only people throughout the whole country, but also we had people outside the country reach out," Monohan said.

Neistat also seemed to appreciate the mission behind the chip company. Proceeds from each bag are donated to local food banks.

That video that featured the chips has reached more than 1.4 million views.