good boy. More Americans welcomed furry additions to their families. This year she's a 10 month old Ozzie Doodle, and we got her at the beginning of Pandemic. Many of those new pet parents are planning to give them a very merry first Christmas. Santa is going to bring her, Ah, lot of fun treats. According to Deloitte's annual Holiday Shopping survey, about half of respondents say they plan to buy a pet gift. We found that the average spend for the category was gonna be about $90 in total. But this dog dad spent even more. I got my dog, a $300 off white collar, all for his instagram famous pup, Lily. She's a diva, and she knows she's a D V at Pet Project Ella shoppers have been buying up high end accessories. Here's our elf costume. Little Hat owner Rachel Long says she's seen a huge boost in sales leading up to the holidays like an 80% increase from a regular Business Day. Reginald drummer is here shopping for his Chihuahua. Sofia. You know, I'm always buying her stuff every week. I think I'm buying her too much, but I don't care. I just want to spoil her just makes me happy. A pandemic puppy that he says helped him through trying times the unconditional love from her made me even treat people around me better. That's your God Now. Pet parents are returning the favor to the furry companions who helped us through a chaotic year. Liz McLaughlin, NBC News.