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North Carolina native named to Forbes' 30 under 30

A native North Carolinian was named to the Forbe's 30 under 30 list in the sports category. Arielle Chambers is a one-woman social media powerhouse and the creator of Bleacher Report's HighlightHER platform.

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By
Bryan Mims
, WRAL reporter
DURHAM, N.C. — A young Raleigh native has vaulted on to a very prestigious list. Arielle Chambers is on the Forbes list of 30 under 30 in the sports category. Each year, the magazine spotlights young entrepreneurs and business leaders in a variety of categories.

Chambers is 29 years old and graduated from Southeast Raleigh High School. After graduating, she traveled to New York City to pursue a modeling career. After a year, she returned home to study news media at North Carolina State University and joined the cheerleading team.

She then became a professional cheerleader at Madison Square Garden, cheering for the New York Knicks, Rangers and Liberty.

“I have a lot of friends that play in the WNBA,” said Chambers.

She began interviewing her female athlete friends on her phone. The WNBA then brought her on as a digital news host.

“I interviewed them on my cell phone – this was before people fully bought into digital. And I would post them on YouTube and Twitter,” Chambers said.

Last year, the website Bleacher Report hired her to develop her own platform to showcase women athletes.

“They handed me the platform, and there were no followers. So we rebranded it fully, and that was under the scope of my vision,” Chambers said. “I intentionally stayed on the women’s side. I feel like the women’s stories are severely under told, so I aim to be the megaphone – I want to be the amplifier – for women’s stories. That’s always been my thing.”

It’s called HighlightHER, and it has nearly 79,000 followers on Instagram.

“It’s absolutely my baby. I built it from the ground up,” she said.

Chambers’ father, Brett Chambers, is a professor at North Carolina Central University and is very proud of her.

“She’s persistent. She’s very self-directed. And she’s very clear with her vision. I may not always know, her mom may not always know, but she’s very clear with it. She knows what she wants to do, and she goes and does it and does what it takes to get it done.”

That persistent nature doesn’t let up as she looks towards the future.

“We’re looking to build more in 2021 – be on the lookout for it," Chambers said.

She’s now in the nation’s largest city, yet she says that she’s still a “North Carolina girl to the very end.”

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