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UNC and Cornell Join Forces to Battle Binge Drinking

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UNC and Cornell are going on a first-of-its-kind campaign against binge drinking.
CHAPEL HILL — Binge drinking can be, and often is, deadly. That's why the University of North Carolina is trying a first-of-its-kind approach to get rid of the culture that supportsalcohol abuse.

UNC will is joining with Cornell University and the Center for Sciencein the Public Interest to create a nationwide campaign against bingedrinking on college campuses. Organizers will produce a package of printand radio ads that try to get the message across on the dangers of heavydrinking.

UNC Chancellor Michael Hooker says students never believe the worstcould happen to them.

Hooker says he'd like to have the anti-binge drinking campaign in placeby August of next year.

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