Carolina Hurricanes Bringing More Than Just Hockey to the Triangle
Posted July 10, 1997 12:00 a.m. EDT
RALEIGH — 011526..your carolina hurricanes.
The media blitz is on.
011550..you can still get season tickets for the carolina hurricanes inaugural season.
010917..the challenge is to sell 12,000 season tickets by the start of the season, and we've got a ways to go.
With the home opener in Greensboro targeted for October 4th, the Hurricanes have sold less than three-thousand season tickets. Many people may be waiting the two years until the team comes to Raleigh new sports arena. Front office officials admit their marketing campaign has yet to hit full stride.
011116..we're making a lot of contacts.
The team has committments from about a dozen corporate sponsors. ((NATS AIRPORT-MIDWAY))
And, the 'canes have struck deals with local companies like Midway Airlines to provide needed services to help the team in its move South. The Hurricanes have hired more than 20 local people to staff the front office, and players are taking to the area like polar bears to ice.
011231..we've probably had maybe 16, 17 players that have already bought homes.
011934..they like the lifestyle. They like the climate. They like the fact of being able to play golf year round.
((NATS OF GAME))
One big problem.. filling arena seats will likely mean teaching Carolinians about hockey. But team officials Tarheels won't be tough sells once they get a glimpse of the game.
011354..as long as you know what icing and offsides and the two-line pass is, you'll know the game of hockey. You don't have to worry about the penalities, because everybody hates the ref anyway.
011616..it blows everything away.
Robert Carver, WRAL-TV 5 News, Raleigh.