Local Radio Stations Rally for NAACP Membership
Posted June 28, 1997 12:00 a.m. EDT
RALEIGH — Some Triangle radio stations joined a national effort Saturday -- an effort to put new lifeblood into the NAACP.
They participated in the annual "radiothon" to encourage membership and raise money for the association. Organizers of the event say they hope to double the state's membership by the year 2000.
Portia Brandon believes there is strength in numbers. She says in order for the NAACP to address issues that concern African Americans as a people, it needs more support. Brandon says the organization also needs money and support so it can be more effective in the things it is trying to do.
The North Carolina NAACP has 50,000 members in 116 branches. Organizers hope Saturday's radiothon nets them 10,000 more people. The group is thinking about taking another approach as well -- marketing.
The new state executive says launching a public relations campaign might be just the boost the NAACP needs.