City of Medicine Tries to Conquer Image Problem
Posted September 30, 1996 12:00 a.m. EDT
DURHAM — The City of Durham, struggling to overcome perceptions as a crime-ridden city, has tied its own record for homicides.
The 35th homicide this year ties and all-time record for the City of Medicine. The most recent killing occurred Sunday.
But residents and city officials say they are not about to stop with their campaign to improve Durham's image.
Chris Wood, a dentist who moved to Durham from Georgia, says he's not discouraged.
McDonald Vick is the Chief of Campus Police at North Carolina Central University. He staunchly defends his hometown.
While the homicide rate hasn't given Durham's image any boost, the Greater Durham Chamber of Commerce isn't taking it lightly. The chamber hasn't skipped a beat in its promotion of Durham as a good place to visit and a great place to live, while television commercials tout the city's finer points.
Robert Booth, a chamber affiliate, says there's an appropriate response to any stone hurled.
Booth and others believe that when more people learn about NCCU and Duke University, and realize that Research Triangle Park is mostly in Durham, a renewed spirit is sure to follow.