The Division of Alcohol Law Enforcement, the Division of Mental Health, Developmental Disabilities and Substance Abuse Services and the NC Health and Wellness Trust Fund have partnered for the campaign, which is designed to prompt retailers to check for a red border around the photo on N.C. drivers' licenses. A red border means the customer is under 18 and prohibited from purchasing alcohol and tobacco products.
The campaign will roll out over a three-year period, focusing each year on three different targeted ALE districts. Now in its second year, the campaign will continue to target districts that have some of the highest rates of tobacco sales to minors based on research conducted by the UNC-Chapel Hill School of Public Health.
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