The TV ads feature a couple at home scratching off a winning ticket, with a college band, cheerleaders and students with caps and gowns celebrating. The ads also state millions of dollars in proceeds from the lottery will go to help North Carolina schools.
Where To Buy Tickets
Director Tom Shaheen said not to expect "get rich quick" commercials or a "hard sell."
"The TV ads is an education message. It's kind of fun, along with informing the public about where the funds are going," Shaheen said. "The radio ads are a lot more fun and talks more about the individual games."
Shaheen said the multi-state game, Powerball, will debut in May.
Another in-state game will begin in the fall. The first scratch-off tickets are set to go on sale Thursday.