Green Stamps Make Digital Comeback
Posted June 20, 2001 10:48 a.m. EDT
CARY — If you are older than 20, you probably remember S&H Green Stamps. Americans redeemed $10 billion in merchandise with them before they disappeared. Now, Lowes Foods is bringing them back in digital form, and they are calling them "greenpoints."
"This is brand new to me today," a customer says of greenpoints.
Well, really not brand new. Millions remember filling out S&H books.
After you fill out an application at a Lowes store, you get a card or key chain that identifies you, and stores information.
"Every time they come through and make a purchase, they scan their card or key chain and they get points, ten points for every dollar they spend," says Frank McManus, a Lowes store manager.
You can get bonus points and soon you will be able to use them for discounted merchandise.
Green Stamps were the rage for our parents and grandparents, but there are no more S&H merchandise stores. Now you order by phone or online.
When you get your points tallied up, just look through the catalog and decide what you want to order.
Customers are catching on fast.
"I think it's great! I like the whole idea of grocery stores having cards and things like that. You know you get a discount and this makes it even better," says shopper Ann Berberian.
"The S&H name is nostalgic and a lot of the customers right away make the connection between the 1960's and early '70s and today," says McManus.
And if you have old books of the "real" Green Stamps lying around, they are still good. Pick up a catalog and find out how to redeem them.