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Hurricanes' Season Ticket Crusade May Raise Cost Of Naming Rights For ESA

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RALEIGH — Arena officials say the Hurricanes' season ticket crusade should make naming rights more valuable.

Companies that are interested may have to fork over more money now that the Hurricanes have doubled their season ticket base. The trouble is some of the companies who were interested can no longer afford it.

"The bad news is, with the downturn in the economy, there are fewer companies, I think, now than a year ago that are interested or able to invest the money required for a project like this," said Carolina Hurricanes President Jim Cain.

Cain says naming rights should sell for at least $80 million.