Salary.com Signs on for Ad Management Services from Accipter
Posted March 15, 2006 1:02 a.m. EST
RALEIGH, NC — Salary.com, a provider of compensation data and trends, has signed on for managed online advertising management solutions from
"Our ad server was outdated and we needed to get up to speed with an increasingly demanding market," said Kevin Plunkett, vice president of media sales for Salary.com. "We feel that Accipiter's AdManager will allow us to win more ad dollars in a highly competitive advertising sales marketplace."
Salary.com plans to utilize Accipiter's hosted solutions such as AdManager GeoTargeting to deliver ads based on a customer's geographic location and User Registration to collect demographic information.