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Accipter Signs Major Online Content Provider in Australia

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RALEIGH, NC — Sensis, a major online content provider in Australia, has signed on to use ad management server solutions from



The Sensis network includes whitepages.com.au, yellowpages.com.au, whereis.com.au and tradingpost.com.au.

Accipter has won several new clients in the Asia-Pacific market since securing a partnership with Australia-based Hostworks last fall.

"This market-leading ad-serving technology will help us to respond more efficiently to market demand through improved behavioral and geographic targeting," said Anthony Saines, group manager for Sensis MediaSmart Group.