Local News

Accipter Signs Major Online Content Provider in Australia

Posted March 8, 2006 1:36 a.m. EST

— Sensis, a major online content provider in Australia, has signed on to use ad management server solutions from

Accipiter

.

The Sensis network includes whitepages.com.au, yellowpages.com.au, whereis.com.au and tradingpost.com.au.

Accipter has won several new clients in the Asia-Pacific market since securing a partnership with Australia-based Hostworks last fall.

"This market-leading ad-serving technology will help us to respond more efficiently to market demand through improved behavioral and geographic targeting," said Anthony Saines, group manager for Sensis MediaSmart Group.