Local News

Raleigh Hopes to Capitalize on U.S. Open

Posted June 27, 2007 11:42 p.m. EDT
Updated June 28, 2007 8:37 a.m. EDT

— The U.S. Women's Open has taken over Southern Pines this week, but the good fortune goes far beyond one town. Wake County is getting its own chance to shine.

Raleigh is considered the gateway to the Sandhills. Thousands of visitors heading to the Open will fly to RDU International. So, Raleigh wants to get their attention as they pass through town.

Raleigh hopes the power of the pen translates into tourism dollars when people like Daniel Caza write about the Triangle. His company owns seven golf publications targeting Canadians.

“We can make North Carolina a very good destination for people in Quebec,” Caza said.

Raleigh is using the U.S. Open to boost tourism that's a $15 billion a year industry statewide. The city is not just showcasing golf courses but also the re-vamped Fayetteville Street and the new convention center under construction.

“We’ve brought in travel writers that are going to go back and write about other stories outside the sports,” said Martin Armes, with the Convention and Visitors’ Bureau.