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Apartment Managers Offer Special Services to Recruit Seniors

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RALEIGH — The Triangle's largest apartment management company wants new tenants -- specifically senior citizens.

Elizabeth Ross, 72, lives on her own and loves it.

"Because I have been in so many senior homes, and they've got the wrong activities," she says. "We're not dead, yet!"

Although Ross is independent, she occasionally needs help locating some services. She was happy to hear about Elder Care Connect -- a program offering assistance for seniors for everything from transportation to medical help.

TheDrucker and Falkmanagement company is offering the free program to residents in each of their 43 Wake County communities. They hope to cash in on a senior market that will jump in 10 years from an estimated 70,000 people to 110,000 people aged 60 and older.

Officials also say the program could make apartment living cheaper than traditional housing for seniors.

"In this situation, if they just want one service they can pay for one service, rather than pay for three meals a day and things they may or may not need," says Esther Bonardi-Basden, Drucker and Falk's marketing director.

Drucker and Falk teamed up withDuke Health Systemand the non-profit group Resources for Seniors to offer the program. Currently, it is only being offered in Wake County, but they hope to expand the program soon.