SheSheMe.com combines the flash of pop culture and fashion with a common sense approach to life. The new company is headquartered in Raleigh.
"I tried to make the whole experience of going on the Internet site just fun," says creative director Bart Cusick.
The concept of SheSheMe.com started nine months ago. Change is part of the process.
"That's the exciting part," says product manager Molly Clark. "You just have to be willing to make those changes and be open to them to evolve into a better site."
Katie Coleman, SheSheMe.com CEO, was born a Tar Heel and worked in the Big Apple. She says the Web site is a vision she wants to share.
"SheSheMe is the girl next door. She's the girl who wants to be chic but is not," Coleman says. "She can't afford it, and she'll laugh at the fact that she's going to give it her best shot."
After signing up on the Web site, visitors will get updates twice a week. SheSheMe.com also scans fashion and celebrity news, then makes recommendations on where to find similar products for much less money.
"I'm not a fashion editor. None of us are, but I think that's the beauty of it," Coleman says. "We've gone through it all and said, 'OK, this is what you need to know.'"
Coleman and her small company are working to get more funding. In the meantime, SheSheMe.com gets small commissions on products sold through it.
The company set up shop in Raleigh because it is more efficient than New York. Other staff members cybercommute from Boston and Wilmington, North Carolina.